Kanyakunj
Women's Ethnic Fashion Ecommerce. "For Her From Her."
Kanyakunj is a women's ethnic fashion storefront selling kurtis, dupattas, co-ord sets and ethnic sets, with a full online shop, product variants, an account and wishlist system, and a blog. The site needed a layout that could carry a large, frequently changing product catalogue without feeling cluttered, and a path from homepage to checkout that stayed short and clear.
Design Process
Started from how customers actually browse an ethnic fashion catalogue, by category (dresses, dupattas, co-ord sets, ethnic sets, kurtis, short kurtis), then designed the homepage banners, category grid and product cards to support fast scanning and filtering rather than a single long scroll.
Mobile Responsiveness
The product grid adapts from multiple columns on desktop down to a compact, thumb-friendly layout on mobile, with the shop navigation collapsing into a mobile menu and product cards sized so images and pricing stay legible on a small screen.
User Experience
Sale and seasonal banners direct attention without overwhelming the homepage, account and cart access stay reachable from anywhere on the site, and product cards show pricing, including sale pricing, clearly enough to support quick comparison while browsing.
Website Structure
Homepage leads into a shop section with dedicated category pages, individual product pages with variant selection, an About Us section (Our Story, Blog, Career), account pages (Login, Wishlist, Orders) and the standard policy pages a fashion ecommerce store needs (privacy, terms, cancellation and refund).
Performance Considerations
Product photography is the heaviest part of a fashion storefront, so image sizing and lazy loading were prioritized to keep category and product pages loading quickly despite a large, image-heavy catalogue.
Results
The catalogue now supports fast category-based browsing instead of a single long scroll, with a mobile-first product grid and lazy-loaded imagery keeping category and product pages fast despite a large, image-heavy catalogue.
