SEO Portfolio

SEO Projects and Case Studies

Technical, on-page and local SEO work for four live businesses across transportation, cleaning services, event venues and retail.

Melbourne 13 Taxi Services Arctic Star Cleaning Evermore Ridge Hamilton Piano Company
SEO Project

Melbourne 13 Taxi Services

Local Transportation & Taxi Services. Melbourne, Australia.

Visit Live Site

Melbourne 13 Taxi Services is a privately owned taxi company offering standard, luxury, SUV and maxi cab services across Melbourne and the surrounding suburbs, including airport transfers, long-distance trips and door-to-door package delivery.

Homepage of the Melbourne 13 Taxi Services website

SEO Challenges

A transportation business competing for highly local, high-intent searches like "taxi near me" and "Melbourne airport taxi," where the local map pack carries as much weight as standard organic results. Multiple distinct service types (standard, luxury, SUV, maxi, airport transfer, package delivery) were competing for visibility without clearly separated, keyword-targeted pages.

SEO Strategy

Map the full set of services and the suburbs served, then structure the site so each service and key local area has a clearly defined page rather than being grouped under one general services section.

Technical SEO

Reviewed crawlability and indexing of service pages, checked mobile load times (taxi bookings are frequently made on the move), and verified structured data appropriate for a local transportation business.

On-Page SEO

Rewrote titles, headings and service descriptions around how people actually search for taxis, by service type and by suburb, and tightened internal links between related services such as airport transfer and long-distance trips.

Local SEO

Focused on Google Business Profile alignment, consistent business details across listings, and location-specific content for the Melbourne suburbs the business serves.

Recommendations

Continue building dedicated landing pages for each major suburb served, keep service descriptions current as offerings change, and monitor Search Console for which service and location queries are generating impressions.

Results

Each service type and key suburb now has its own dedicated, indexable page instead of being grouped under one general listing, with crawlability, mobile load times and structured data reviewed for a business where bookings are frequently made on the move.

SEO Project

Arctic Star Cleaning

Residential & Commercial Cleaning Services. North Pole & Fairbanks, Alaska, USA.

Visit Live Site

Arctic Star Cleaning is a licensed, bonded and insured cleaning company based in North Pole, Alaska, offering residential, commercial, move-in/move-out, deep cleaning and specialty services such as entrance cleans and bio and pet waste cleanup, serving the Fairbanks and North Pole area.

Homepage of the Arctic Star Cleaning website

SEO Challenges

A hyper-local service business in a small, specific market competing for a narrow set of "near me" searches, where a wide range of distinct services were not all individually represented in the page structure and on-page content. The site is built on Wix, where on-page SEO controls and structured data need to be configured deliberately within the platform.

SEO Strategy

Audit how each individual cleaning service was represented in the page structure and content, and align on-page elements with the specific local search terms a Fairbanks or North Pole customer would realistically use for each one.

Technical SEO

Reviewed crawlability, sitemap and indexing within Wix's SEO settings, checked Core Web Vitals and mobile load times, and confirmed structured data for a local service business was correctly configured.

On-Page SEO

Refined titles, meta descriptions and headings for each service (residential, commercial, deep clean, move-in/move-out) around the specific terms customers search for, and improved internal linking between services and the FAQ content.

Local SEO

Focused on Google Business Profile completeness, consistent business details across the website and other listings, and local-area content reflecting the Fairbanks and North Pole service area specifically.

Recommendations

Keep expanding location and service-specific content as the business adds new offerings, encourage reviews through Google Business Profile, and monitor Search Console for which cleaning-service queries are generating impressions in the service area.

Results

Every individual cleaning service is now clearly represented on-page and aligned with how a Fairbanks or North Pole customer actually searches, with Wix's on-page SEO controls and structured data configured deliberately rather than left on defaults.

SEO Project

Evermore Ridge

Wedding & Event Venue. Hico, West Virginia, USA.

Visit Live Site

Evermore Ridge is an outdoor wedding and event venue in Hico, West Virginia, featuring an open-air chapel, a barn reception space, a covered patio and a bridal suite, serving couples across roughly a 1.5-hour radius that includes Charleston, Beckley and the New River Gorge region, as well as out-of-state destination weddings.

Homepage of the Evermore Ridge wedding venue website

SEO Challenges

A destination-style venue competing for both local wedding searches within its service radius and broader searches like "New River Gorge wedding venue" from out-of-state couples. The content-rich site (packages, venue details, gallery, FAQs, blog) needed structure and internal linking that supported both informational browsing and high-intent "book a tour" searches.

SEO Strategy

Structure content around the two distinct audiences (couples within the local service radius, and destination couples searching the wider New River Gorge area), and make sure venue details and packages connect clearly to the path to booking a tour.

Technical SEO

Reviewed crawlability and indexing within Wix, checked image-heavy page performance given how much a wedding venue site relies on photography, and confirmed structured data appropriate for an event venue.

On-Page SEO

Aligned titles and headings across the homepage, venue details and wedding packages pages with how couples actually search for venues, by region and by feature, and tightened internal links from content pages toward the contact and tour-booking pages.

Local SEO

Reviewed Google Business Profile setup and local citation consistency, and assessed location-based content covering the cities within the venue's stated service radius.

Recommendations

Keep the blog and gallery updated with fresh, location-tagged content, continue strengthening internal links from blog posts toward the wedding packages and contact pages, and track which regional search terms are generating the most Search Console impressions over time.

Results

Content now speaks to both local and destination couples with a clear structural split, and every path through venue details and packages leads toward booking a tour instead of dead-ending on an information page.

SEO Project

Hamilton Piano Company

Piano Sales, Service & Restoration. West Palm Beach, Florida, USA.

Visit Live Site

Hamilton Piano Company is a family-owned piano store serving South Florida since 1985, selling new and pre-owned pianos from brands including Steinway, Yamaha, Kawai, Baldwin, Bösendorfer, Petrof and Schimmel, alongside a full range of services: tuning, moving, climate-controlled storage, rebuilding, refinishing, rentals, custom piano building and player-system installation.

Homepage of the Hamilton Piano Company website showing the showroom hero image

SEO Challenges

A large product catalog (new and pre-owned pianos across many brands) competing for both broad "piano store" searches and specific brand and model searches, alongside a wide service list (tuning, moving, storage, rebuilding, rentals) that needed each service individually discoverable rather than buried under one general page.

SEO Strategy

Map high-intent searches by brand, by service and by transaction type (buy, rent, repair, restore), then structure product and service pages and the internal linking between them around that split.

Technical SEO

Reviewed crawlability and indexing of the WooCommerce product catalog, checked Core Web Vitals given how image-heavy the product and gallery pages are, and verified structured data for products and the local business were correctly configured.

On-Page SEO

Rewrote titles, headings and product/service descriptions around brand, model and service-type search terms, and tightened internal links between related services such as moving, storage and rebuilding.

Local SEO

Focused on Google Business Profile optimization and local citation consistency for the West Palm Beach showroom, reinforcing the business's long-standing South Florida service area.

Recommendations

Keep expanding blog content around piano care and buying-guide topics, continue collecting and showcasing customer reviews, and monitor Search Console for which brand and service-type queries are generating impressions.

Results

The full product catalogue and service list, tuning, moving, storage, rebuilding, rentals, is now individually discoverable by brand, model and service type instead of buried under one general page, with structured data verified for both products and the local business.

Want an SEO Project Like This?

Tell us about your business and what's getting in the way of your search visibility.

Start a Project WhatsApp